approach manifesto – this entails our values, beliefs, and goals.

To provide our customers with innovative, high quality and fun-to-wear products.

To build a relationship with our customers that extends beyond
product usage, which includes full, honest dialogue, and
responsiveness to feedback regarding products and issues.

To respect, value and serve, not only our customers, but also suppliers, owners, agents, co-workers and the community.

To devote time and money to local and global community concerns.

To maintain profitability and financial success in a socially responsible manner.

To exhibit teamwork and cooperation throughout the approach team.

First things first. When the approach team set out on this journey, we tried to figure out where to start. Our initial and predominant idea was to manufacture a cost effective and easily created product. This is not to say J and I wanted to rush and construct cheaply made merchandise. We were just so anxious to launch our ideas, beliefs, and way of life to you. From there, we decided to create a product that can be worn by people of every age, gender and shape. We felt the t-shirt was the best start, since it most represented American casual style. However, as our company grows, so too will our product line.   

Approach outfitters donates a portion of sales to the Leukemia Society of America. *Leukemia is the number one disease killer of children, ages 1 – 14. *Ten times as many adults as children are stricken with Leukemia. *Leukemia and related cancers will strike some 105,000 Americans each year and kill approximately 59,200. With these statistics in mind, our motivation is simple. Leukemia is a deadly killer that has taken many American lives, but has also personally affected many members of the approach team. *Statistics provided by the Leukemia Society of America.

In the future, with the growth of approach outfitters, we plan to donate our time and money towards other charitable organizations. One such organization will be the American Oceans Campaign, which is a non-profit environmental organization that serves to protect and preserve coastal waters, estuaries, bays, wetlands, and deep oceans. 

Living on the east coast and spending many summers down the shore, the approach team has seen, first hand, the degradation of the Atlantic Ocean and beaches. Clearly, preservation of the beauty and safety of our ocean and beaches aids our families, animals, and businesses that depend on the coast. 

We would like to thank all of those individuals who have supported the approach team: Joey, Tracy, Tom, John, Brian, Ryan, Jennifer, Kris, Bruce, Fred, Judy, Eric, Richard, Jennifer, Steve, Jeff, Nicole, Michele, Christa, Chole, Brian, our families and friends. Special thanks to Diane and Dante. Without their love and support approach outfitters would not be possible